Uncover how RFID is leading the charge against counterfeit goods. Check out how Linus Solutions helps our customers with customizable RFID products to provide a robust solution in authenticating products, combating illicit trade, and protecting brand integrity.
Case Study on RFID Application for Anti-Counterfeiting
Background & Challenges
Our client was a fashion retail store focusing on trading and sales of limited edition and designer shoes. the company aimed to bolster its anti-counterfeiting measures. The challenges included the proliferation of counterfeit products in the market, leading to customer distrust and revenue loss.
Our Approach
Held conversations to understand our client's current process to label each pair of shoes to keep the authenticity of shoes and prevent fraud/theft
Affixed RFID tags, featuring advanced security features, including encrypted information and tamper-evident technology
Assisted our client in developing an educational campaign to inform consumers about the new RFID-enabled authentication system
Results
Led to a near 100% reduction in fake returned items from customers
Our products also prevent employees from replacing authentic shoes with fake ones during the inventory restocking process.
The RFID-enabled authentication system provided real-time verification at point-of-sale, allowing staff to instantly confirm the authenticity
